Swedish Midsummer

Midsummer Night is the lightest of the year and was long considered a magical night. After a winter of darkness the Midsummer Celebration is spent with close friends and family, enjoying the long days, summer sun and time together. 

In Sweden, people often begin the day by picking flowers and making wreaths to place on the maypole, which is a key component in the celebrations. Below is a collection of our most traditional gear to celebrate the event!

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