Fjällräven is about spending time in the outdoors with friends and family. And for summertime, these stories are shared around a campfire. Tails of fish caught and lost; adventures of the day and memories of the moments.
On June 20th, Fjällräven will be hosting an evening of story-telling by two leading voices in the new and emerging digital, fashion and photography landscape. Although their careers and paths may seem different at first, the similarities behind creating great imagery and curating the style that defines a generation come together at the root of great ideas.
Photographer Joel and Maggie Bear have defined their career through a lens, and one that is today, emerging as one of the outdoor industry’s top talents. As a Fjällräven adventurer, this husband and wife team has been up and down the Pacific Coast, biked through the streets of San Francisco and watched the sun rise at Yosemite’s mighty Half Dome. These adventures define their jobs but also their lives. Inspired to capture the world around them and to live passionately through their work, Joel and Maggie have become a voice that is defining a generation of outdoor adventurers.
Kate Arends of Wit & Delight has become a nationally known figure as a voice of what’s hot and what’s not in the world of emerging fashion and social media. This Minnesota native has taken her talents for interiors and style and transitioned them into a following and a business that drives thousands of people every day to the next best thing. Kate’s deep understanding of how design and nature work hand-in-hand has helped her to craft and create her own line of signature interiors and landed her as a voice of a social media generation on a national stage. As a part of the Fjällräven family, Kate understands that great brands, great quality and great conversations all go hand in hand.
Join us for an evening of storytelling with these three influential and passionate adventurers.
Fjällräven Store, Mall of America
Location – Level 1 – S128
Photographer Joel Bear and Kate Arends of Wit & Delight will share a selection of Bear’s original outdoor photography. Following the exhibit, meet and mingle with Joel and Kate while enjoying traditional Swedish appetizers and drinks.