(BOULDER, CO) June 20, 2015 – Swedish heritage outdoor brand Fjällräven announces the opening of its newest flagship location at Mall of America®, the nation’s largest retail and entertainment complex. The Mall of America door is the latest to open under the brand’s continued retail expansion in North America. Known for its active community and harsh winters, the Minneapolis market is a perfect home for a brand built to perform in all weather conditions. Fjällräven will open its Mall of America doors to the public on June 20, 2015 in celebration of Swedish Midsommar and Father’s Day weekend.
“Founded in Northern Sweden, we have vast experience designing functional products that perform in all outdoor pursuits and weather conditions around the globe,” said Nathan Dopp, vice president of sales for Fjällräven North America. “We offer durable outerwear, apparel and gear solutions for the people of Minnesota and the Midwest, and we look forward to sharing our history and products as we create an engaging brand experience for Mall of America customers.”
Exemplifying what Fjällräven has stood for since the brand launched in 1960— making the outdoors accessible to more people at all experience levels— the 2,069-square foot space offers a wide assortment of functional and stylish outerwear, apparel, backpacks, accessories and gear for men, women and kids. Popular Fjällräven items include the Kånken backpack; the Greenland Jacket, a heritage piece designed with the brand’s signature waxed G-1000® material; and winter-ready parkas and outerwear filled with sustainable down. Bringing customers into the brand experience, the store will be staffed with a dedicated team of brand ambassadors serving as an information source for the store’s community events, product offerings and global Fjällräven initiatives, as well as local outdoor activities within the Twin Cities region.
The store marks the brand’s ninth retail location in the United States. To learn more about Fjällräven, please visit www.fjallraven.us and join our conversation online at: www.facebook.com/fjallravenusa and @fjallravenusa.
WHEN: Grand Opening Event on June 20, 2015
WHERE: Level 1 – S128, Mall of America, 128 South Avenue, Bloomington, MN 55425
STORE HOURS: Monday – Saturday 9:30 AM to 9:30 PM; Sunday 11:00 AM to 7:00 PM
STORE PHONE NUMBER: 651-255-3050
SIZE: 2,069 square feet
In 1960, Åke Nordin founded Fjällräven in his basement in the Swedish town of Örnsköldsvik. Since then, Fjällräven has made a commitment to high quality and functional design, while staying true to our mission of developing timeless and durable outdoor equipment and apparel, acting responsibly towards people, animals and nature and inspiring people to get outside. Today, the company has presence in over 30 countries worldwide. For more information, please visit www.fjallraven.us.