Fjällräven means arctic fox in Swedish
The name honors the resourceful predator that inspires us to design equipment that is functional in all weather conditions.
Fee Yell What?
Fjällräven began 50 years ago in Sweden making a framed backpack design that carried loads comfortably. This innovation helped make the outdoors accessible to a whole new generation of people and launched a movement to protect wild places.
Fjallraven Aesthetic
Our approach to developing products is anchored in delivering long term durabliity, for use year in and year out.
